My Little Pony®
is the registered trademark belonging to Hasbro Industries. Hasbro received
a design patent for "an ornamental design for a toy animal".
The patent (U.S. #D269986) was filed in August of 1981 and granted
in August of 1983. The inventors were Bonnie D. Zacherle of Norwood, MA,
Charles Muenchinger of Providence, RI, and Steven D. D'Aguanno of Greenville,
RI. The illustrations above and below are from the original My Little
Pony patent. The vinyl toy was first mass-produced in 1982.
Related Items: My Pretty Pony
The looks of the "My Little
Pony" toys have varied over time; in general, the toys have had brightly
colored or rainbow-colored manes and tails. Different patterns and symbols
were painted on their bodies. My Little Pony was one of the most popular
collectible toys of the 1980's. The toy was featured in a television series
and a movie has been based on the toy.
The "My Little
Pony" Trademark
Word Mark MY LITTLE PONY
Goods and Services IC 028. US 022. G & S: Toy Pony. FIRST USE: 1982
10 04. FIRST USE IN COMMERCE: 1982 10 04
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73450973
Filing Date November 2, 1983
Published for Opposition July 10, 1984
Registration Number 1296534
Registration Date September 18, 1984
Owner (REGISTRANT) Hasbro Industries, Inc. CORPORATION RHODE ISLAND
1027 Newport Ave. Pawtucket RHODE ISLAND 02861
All patent and trademark
drawings provided by the United States Patent and Trademark Office.
*Information provided by About.com.
